A sponsored post for Woolworths
So did you watch the show last night? I watched it because I am a terrible reality TV junkie and lover of food shows and what’s one more to add to my mix? The premise of the show is normal everyday people taking their own special home cooked recipes that they have been preparing for friends and family for years to see if they can translate their recipes on a commercial-scale and then in turn market it and try to see if they can take it all the way to sell to everyday people like you and me at their local Woolies. I love this idea – that the food that has been created by love and tradition is translated commercially into the wider market. A nice change I think! Each week there is a different theme: man food, food for thought etc and this week we had…snack attack.
After a few rounds of people we were presented with 3 contestants who had to see if their recipe would translate on a commercial-scale to come down to two people and their products: a potato bake with pumpkin soup and a bacon and rice croquette. From there we saw market research, brand development, packaging and marketing and eventually a winner…being the humble croquette made by Connie.
I think I may have been the first person in Australia to purchase a packet of these from my local Woolies at 7am to see how they were and report back. Each week the winning product is available in store the very next day for a week and then the eventual grand finalist winner gets $100k and a life changing partnership with Woolworths. I was interested to see how they would ACTUALLY look and taste and see if I would be inevitably disappointed as I usually am when I do purchase frozen stuff either for the kids as a reserve or as an emergency stash for drinks or the like. Yes! I do that too.
Here they are: Don’t you love the way products are shot on packets and then you see what they REALLY look like? They were $6 ($5.99) for a pack of 10.
Here they were before they went into the oven. They recommended 12 mins, but I went for more like 20. I must say I was pleasantly surprised when I opened the packet.
And then after the 20 mins and a few turns.
And then MY version of the packet shot:
Certainly a little crumblier, but I think that was because I opened them up when they were straight out of the oven and if I’d left them a little while they would have firmed up again.
So, what’s my thoughts? I didn’t want to like them…but I did. They were REALLY good. THIS is an option I would throw into my freezer to give my kids for dinner when I was being lazy. Rice, bacon, parsley and parmesan. Dead set, they were yum. I served them to Harps who smashed 4 in quick succession (wow, there’s a surprise) and she promptly declared them to be delicious. She even said that they were “crispy on the outside and soft in the middle”. Just like the packet. I kid you not.
I reckon Connie did a great job. And what a thrill she must have had going into her supermarket this morning and seeing them there! I’m interested to see how the rest of the show goes and I will make sure I grab some more of these this week to keep in my freezer.
I wonder what recipe I would put forward for this week’s challenge of snack attack? Maybe my mini sauso rolls? Or quiches. I suppose they have all been done before.
What about you?
Did you watch the show?
What family favourite recipe of yours do you think would translate to a supermarket shelf?
Recipes to Riches airs Channel 10 Tuesday nights 7.30pm